Sometimes trends are in your face, essentially stalking your every move. You see them on every street corner, in every store and restaurant, and given how attentive our algorithms are, across your Instagram and TikTok feeds, too. And then there are the trends that go viral in smaller, more intentional ways. They’re not ubiquitous by any means, but the cool people you follow start wearing and posting about them, giving their inside perspective on the fit and fabric, and showing off cool ways they’re styling them. In my opinion, the latter are the types of micro trends with the biggest draw. Who wants to be one of a million other people wearing the same thing, when you can join a select group of high-taste individuals instead?

Alpine cardigans are one such buzzy item among cool crowds, and Dôen‘s take, the Hale Cardigan, is leading the charge in terms of buy-worthy ways to get in on the hype. The Los Angeles–based brand known for its delicate dresses and lace-hemmed silk separates is joining the likes of Ralph Lauren and making handmade, chunky knitwear that’s made for snow-topped mountain resorts and the fireplace-filled après-ski destinations nestled inside them. The best part? Alpine cardigans are venturing off the slopes and quickly becoming a go-to sweater choice for chic city folk, too. The Hale Cardigan, with its unique jacquard-print details and buttery-soft Pima cotton-alpaca blend fabric, is a no-brainer choice for those exact people, which is probably why it’s already selling out at lightning speed.